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Author: WAV

Agile Methodology

Definition of Done

The definition of done is an agreed upon list of the activities deemed necessary to get a product increment, usually represented by a user story, to a done state by the end of a sprint.

Agile Methodology

Definition of Ready

Definition of Ready involves creating clear criteria that a user story must meet before being accepted into an upcoming iteration. This is typically based on the INVEST matrix.

Film & Broadcast

Degausser

A device used to erase recordings on magnetic tapes and films or to demagnetize magnetic recording heads.

Project Management

Deliverable

Deliverables are the quantifiable goods or services that are delivered at the end of a project.

Corporate

Delta

a term that makes one look smart when simple asking the difference between two numbers

Media Platforms & Technology

Demand-Side Platform (DSP)

A technology platform that provides inventory buying opportunities from multiple sources. Utilizes real-time bidding capabilities of these sources to access and win inventory auctions.

General Advertising

Demand-Side Platform (DSP)

A demand-side platform, or DSP, is software often used by advertisers to automate purchasing advertising by scanning ad exchanges for their targeted audiences.

Film & Broadcast

Density

A factor which indicates the light-stopping power of a photographic image.

Project Management

Dependencies

Dependencies represent a relationship between tasks or projects where the initiation or completion of one is dependent on the completion or initiation of the other. Worth noting: dependencies can cause challenges for project managers, as a delay in one task can result in a domino effect for all dependent tasks.

Development Operations (DevOps)

Deployment

A term that refers to the grouping of every activity that makes a program available for use and moving that program to the target environment.

Development Operations (DevOps)

Deployment Pipeline

A deployment pipeline is an automated manifestation of your process for getting software from version control into the hands of your users. (source: informIT.com)

Finance

Depreciation (Dep)

Depreciation is the term that accounts for the loss of value in an asset over time. Generally, an asset has to have substantial value in order to warrant depreciating it. Common assets to be depreciated are automobiles and equipment. Depreciation appears on the Income Statement as an expense and is often categorized as a “Non-Cash […]

Film & Broadcast

Depth of Field

The amount of space within lens view which will maintain acceptable focus at given settings (i.e. camera speed, film speed, lens aperture). (Cinematography)

Branding

Descriptor

A short statement added to a non-descriptive brand name that describes a quality or service central to the brand’s offering. Example: Starbucks “Coffee”, La Croix “Sparkling Water”, Dell “Computers”

Media Buying

Desktop Delivery

Digital ads that are served on a traditional desktop computer or laptop device.

Media Platforms & Technology

Deterministic

Known information on a user, determined from the source. The most common deterministic data is login information, or more specifically, email addresses. This term can be applied to data, targeting, and measurement. Its opposite in ad tech is probabilistic.

Film & Broadcast

Deuce

A 2K fresnel lighting unit. (Lighting)

Film & Broadcast

Developing

The chemical process which converts a photographic exposure into a visible image. (Laboratory)

Corporate

Devil is in the details

As we explore the muntia of this we will explore how screwed we really are

Development Operations (DevOps)

DevOps

An IT organizational methodology where all teams in the organization, especially development teams and operations teams, collaborate on both development and deployment of software to increase software production agility and achieve business goals.

Web3

DEX- Decentralized Exchange

a peer-to-peer cryptocurrency exchange built on the blockchain. A DEX is run by its users and smart contracts instead of an intermediary figure or centralized institution.