Author: WAV
General Advertising
Consultancy
Contrasted with an agency, a consultancy is typically used for its expertise for a specific advertising aspect or problem. In recent years, the agency-consultancy lines have begun to blur as professional services and IT consulting firms like Accenture, Deloitte, IBM, KPMG, McKinsey and PricewaterhouseCoopers acquire traditional shops to build out their own marketing operations.
General Advertising
Consumer Packaged Goods (CPG)
Consumer packaged goods (CPG) are items used quickly and frequently, such as food and cleaning products. Contrast CPG with durable goods (DG), which are items used for long periods of time and typically not replaced until they fail, such as appliances and furniture.
Development Operations (DevOps)
Containerization
Resource isolation at the OS (rather than machine) level, usually (in UNIX-based systems) in user space. Isolated elements vary by containerization strategy and often include file system, disk quota, CPU and memory, I/O rate, root privileges, and network access. Much lighter-weight than machine-level virtualization and sufficient for many isolation requirement sets.
Development Operations (DevOps)
Containers
Resource isolation at the OS (rather than machine) level, usually (in UNIX-based systems) in user space. Isolated elements vary by containerization strategy and often include file system, disk quota, CPU and memory, I/O rate, root privileges, and network access. Much lighter-weight than machine-level virtualization and sufficient for many isolation requirement sets.
WordPress CMS
Content
Your Content consists of all the posts and pages on your website. This can be text, tables, images, or anything else your add to your site. It’s essentially all the information outside of your graphic design.
Social Media Marketing
Content Curation
The process of sharing content that was created by someone else is called content curation. Add value to your readers and get increased social shares, links, and better ranking by curating excellent articles, videos, gifs, and infographics.
Website Development
Content Management System (CMS)
A software system that is used to edit the content on your website. This allows you to log in to the “back end” of your website to edit the text and images. Some examples include WordPress and Drupal. A CMS is designed to simplify the publication of website content, without requiring technical knowledge of code.
Social Media Marketing
Content Marketing
The strategy used by businesses to educate, inform, and entertain customers, prospects, and generic social network users for generating leads, sales, and advocacy is content marketing. Content marketers publish and curate authentic, engaging articles, videos, gifs, and infographics on social media for broader content reach and engagement.
General Advertising
Content Studio
Content studios produce promotional and informational material tied to a brand’s vision and story. Content might include videos, short films and virtual reality, among other media.
Media Platforms & Technology
Contextual Clues
A way to identify a person through the information on the websites they visit.
Film & Broadcast
Contingency
A designated amount of a budget which is added in anticipation of potential cost overruns.
Out of Home (OOH)
Continuity
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
Development Operations (DevOps)
Continuous Delivery
A software engineering approach in which continuous integration, automated testing, and automated deployment capabilities allow software to be developed and deployed rapidly, reliably, and repeatedly with minimal human intervention.
Development Operations (DevOps)
Continuous Deployment
A software development practice in which every code change goes through the entire pipeline and is put into production automatically, resulting in many production deployments every day. It does everything that Continuous Delivery does, but the process is fully automated, and there’s no human intervention at all.
Agile Methodology
Continuous Deployment
Continuous deployment aims to reduce the time elapsed between writing a line of code and making that code available to users in production. To achieve continuous deployment, the team relies on infrastructure that automates and instruments the various steps leading up to deployment, so that after each integration successfully meeting these release criteria, the live […]
Agile Methodology
Continuous Integration
Continuous Integration is the practice of merging code changes into a shared repository several times a day in order to release a product version at any moment. This requires an integration procedure which is reproducible and automated.
Development Operations (DevOps)
Continuous Integration
A software development process where a branch of source code is rebuilt every time code is committed to the source control system. The process is often extended to include deployment, installation, and testing of applications in production environments.
Film & Broadcast
Continuous Printing
A method of printing in which both the original and the raw stock move continuously past the point of exposure. (Laboratory)
Development Operations (DevOps)
Continuous Quality
A principle that preaches the continuous quest for quality across the entire SDLC, starting from requirements definition, code development, testing, and operations. Another key area of focus for Continuous Quality is the application code pipeline orchestration. There are many opportunities to negatively impact the quality of an application when code is being manually moved across […]
Development Operations (DevOps)
Continuous Testing
The process of executing unattended automated tests as part of the software delivery pipeline across all environments to obtain immediate feedback on the quality of a code build.
Social Media Management
Contributor
An engagement profile. Members of a community who have commented on a blog, discussion thread, document or other item but don’t start discussions. They may also bookmark, rate, share or tag content, update their status or participate in events.