Author: WAV
Media Buying
Classified Display Advertising
Classified advertising with the characteristics of display advertising – larger-sized, non-classified fonts, graphics, and borders.
Media Buying
Click
When a user manually takes action and clicks on a digital advertisement.
Media Platforms & Technology
Click
The number of times a user has clicked on a digital advertisement. A ‘display click’ is a click on a paid online ad; a ‘search click’ is click on a search result ad. To understand the application of clicks in digital measurement, see click conversion, conversion (view vs. click), and CPC. For counter metric, see […]
Media Platforms & Technology
Click Conversion
“Click” or “click-through” conversions only count a conversion when a user has clicked on the ad shown for that impression. Click conversions can be tracked only on “last click” meaning the most recent in time before the conversion event.
Media Buying
Click Through Rate (CTR)
The percentage of ads that were clicked on by a user (total number of clicks divided by the total number of impressions served).
Digital Media Buying
Click Through Rate (CTR)
A term used in digital marketing that refers to the measure of success an advertisement had in getting a user to click back to the website.
Film & Broadcast
Click Track
A prerecorded track of electronic metronomic clicks used to ensure proper timing of music to be recorded. Essential in music scoring sessions. (Music)
Digital Media & Advertising
Click-through rate
Click-through rate (CTR) is the number of times a user clicks on an ad or search result divided by the total number of people that viewed the ad or search result.
Media Platforms & Technology
Click-Through Rate (CTR)
Click-through rate of an advertisement. A core metric of the click model, this is the ratio of times an ad is clicked on, compared to the number of times an ad is shown. Calculated as clicks / impressions.
eCommerce
Click-to-open rate (CTOR)
This measure reflects the effectiveness of the message and content in your email in getting recipients to click through and find out more about your business or offer. Here’s the how to calculate click-to-open rate: [Unique Clicks] / [Unique Opens] x 100 = Click-to-Open Rate
Social Media Marketing
Clickbait
Using sensationalized, manipulative headline, or copy to attract clicks from people viewing their news feed is called clickbait. But beware, few social networking sites consider clickbait as spam and lowers the post reach.
Media Platforms & Technology
Clickbait
Content whose main purpose is to attract attention and encourage visitors to click on a link to a particular website with a defining characteristic of being deceptive, typically misleading.
Email Marketing
Clicks Per Delivered
A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.
Email Marketing
Clicks Per Open
A percentage measure of the number of clicks divided by the number of opens.
Social Media Marketing
Clickthrough Rate (CTR)
The percentage of people who click on your post from their news feed or native ads is referred to as Clickthrough Rate. Remember that post clicks and post impressions carry different meanings in different social networks.
General Advertising
Client Services
Client services roles include project management, account management and client strategy. These roles ensure that projects stay within budget, are profitable to the advertising agency, meet clients’ needs and are appropriate for clients’ businesses.
General Advertising
Clio Awards
Clio Awards are held yearly to honor innovation and achievement in advertising. Awards are given in fashion and beauty, sports, music, entertainment and health.
Film & Broadcast
Clipping
The phenomenon where an input signal exceeds the capability of electronic or digital equipment to reproduce the signal. This results in an audible distortion (analog) or an incomprehensible noise (digital). (Sound)
Social Media Marketing
Cliquers
Active social media users who are influential among their small group of friends and family are Cliquers.
Media Buying
Closing Date
The final deadline by which advertising space must be reserved to secure the dates/ times/positions requested.
Print Media
Closing Date
The date by which all advertising must be ordered from the specific media vehicle in order to secure the dates/times/positions requested.