Author: WAV
WordPress CMS
Carousel
A Carousel or Slideshow is a collection of media (which can be images, posts, products, etc.) much like a slider, but featuring multiple images (or “thumbnails”) with an interactive way to scroll or slide through the media.
eCommerce
Cart abandonment rate
Cart abandonment rate is an online shopping metric that shows the rate of potential customers who leave a site before completing their purchases compared to all the shopping carts created. Learn how to improve yours here. Here’s how to calculate cart abandonment rate in two steps: Step 1: [Completed Purchases] /[ Shop Carts Created x […]
eCommerce
Cart-to-detail rate
A Google Analytics metric that looks at products added to a customer’s cart relative to views of product detail pages. Here’s how to calculate cart-to-detail rate: [Times a Product Is Added to Cart] /[ Product Detail Page Views] = Cart-to-Detail Rate
Finance
Cash Flow (CF)
Cash Flow is the term that describes the inflow and outflow of cash in a business. The Net Cash Flow for a period of time is found by taking the Beginning Cash Balance and subtracting the Ending Cash Balance. A positive number indicates that more cash flowed into the business than out, where a negative […]
WordPress CMS
Category and Tags
When you create blog posts (or posts for other sections) on your WordPress site you have the option to organize your content. To visualize, a Category is a main grouping for your posts. For example, if you visit a news blog you might see categories for “Politics” or “Technology.” Tags are more specific and often […]
General Advertising
Cause Marketing
Cause marketing may produce mutual benefit for a for-profit brand and a nonprofit organization as they partner. In this form of cause marketing, brands are seen as having higher ethical standards and taking a stand on issues important to their target audience. Cause marketing can also simply mean social-cause-based marketing with the goal of making […]
Out of Home (OOH)
CBSA (Core Based Statistical Area)
Defined by the United States Office of Management and Budget, a metropolitan area within a larger markets (e.g. DMA) containing a substantial population nucleus, together with adjacent communities having a high degree of economic and social integration with that core. CBSA’s are a standard geography for buying and selling media.
Film & Broadcast
CC Filters
Color compensating filters made in precise density values of the primary and secondary colors. (Cinematography)
Film & Broadcast
CD (Compact Disc)
A digitally encoded disc capable of containing more than one hour of music at a sampling frequency of 44.1 khz. The data is read by a laser beam. (Sound)
WordPress CMS
CDN
CDN stands for Content Delivery Network and is a network of servers and data centers spread out around the globe. It hosts a copy of your website’s static files (like your images, CSS files, etc) and delivers them to site visitors from geographically closer servers. This can speed up your site and helps lessen the […]
Web3
CeFi- Centralized Finance
centralized businesses that participate in crypto.
Film & Broadcast
Celo
A type of cookie which is made from wire mesh coated with plastic. (Grip/Lighting)
Media Buying
Center Spread
An advertisement appearing on two facing pages of a newspaper, printed on a single sheet in the center of a publication (see Double Truck).
Film & Broadcast
Center Track
A standard position for the placement of the audio signal on magnetic film. The placement is in a narrow band centered between the two edges of the film. (Sound)
Web3
Centralized
a hierarchical structure in which authority and control are concentrated within a small group of decision makers.
Film & Broadcast
Century Stand (C-Stand)
A multipurpose grip stand. (Grip/Lighting)
Finance
Certified Public Accountant (CPA)
CPA is a professional designation that an accountant can earn by passing the CPA exam and fulfilling the requirements for both education and work experience, which vary by state.
General Advertising
CES
CES, the Consumer Electronics Show, is held yearly by the Consumer Technology Association (CTA) to showcase consumer technology and hold conferences for attendees.
Web3
CEX- Centralized Exchange
a cryptocurrency exchange managed by a centralized business or entity.
Film & Broadcast
Chain Vise Grip
A vise grip with a chain that is used for its clamping capability. (Grip)
General Advertising
Challenger Brand
Though they may also be considered underdogs, challenger brands tend to be category disruptors that force more established legacy brands in many industries to change the way they do business.