Author: WAV
Website Development
Caching
A cache is a temporary data storage mechanism that aids in site speed by storing relevant information on your computer the first time you visit a website. Then, your computer does not have to reload that information each time you access the site again. Oftentimes when you make small changes to your website, you may […]
Film & Broadcast
California Scrim Set
A scrim set with two doubles. (Lighting/Grip)
Film & Broadcast
Call Sheet
A form which refers to all of the scenes to be filmed and all of the personnel and equipment required for shooting on a particular day. (Production)
Digital Media & Advertising
Call to action (CTA)
A clickable button or text phrase found in an ad that encourages the audience to take a specific action. Some examples are “Click Here” or “Request A Quote.” These buttons help guide users to the next step and move them down the sales funnel.
Social Media Marketing
Call To Action (CTA)
Simple piece of content that prompts the reader to perform the intended action. Write persuasive, compelling CTAs for increased conversion rates.
Website Development
Call to Action (CTA)
Specific text, image, banner or button that uses action-oriented language to urge a visitor on a website to act. CTAs are designed to move a visitor from one page to the next and persuade them to take an expected, predetermined action. (e.g. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More, etc.).
eCommerce
Call to action (CTA)
Call to action (or CTA) is an advertising and marketing tactic that involves providing instruction to the target audience to persuade them to take an action, such as “visit now,” “learn more now,” “subscribe now,” and “get access now.”
Film & Broadcast
Cam-Lok
A feeder cable connector which is similar to a Tweco, but with a more positive locking mechanism which is easier to disconnect. (Grip/Lighting)
Film & Broadcast
Camera Angle
The view point chosen from which to photograph a subject. (Cinematography)
Film & Broadcast
Camera Blocking
The process of notating the changing position of the camera, lens size, and focus during a particular scene. (Production)
Film & Broadcast
Camera Log
A record sheet giving details of the scenes or shots photographed on a particular roll of negative.
Film & Broadcast
Camera Wedges
Small wooden wedges, usually 4 inches long by 1/2 wide at the thickest end. (Camera)
Digital Media & Advertising
Campaign
A marketing effort typically built to accomplish a particular goal or promote a specific product or service. Businesses want to construct campaigns that tie into the company’s main goals, like driving revenue, conversions, engagement, or traffic.
Out of Home (OOH)
Campaign
The interval of time when an OOH advertising campaign is run.
Out of Home (OOH)
Cancellation Period
A specified period of time when a contract can be terminated.
Film & Broadcast
Candela
A unit of light intensity, a standard candle. (Lighting)
General Advertising
Cannes Lions
The Cannes Lions International Festival of Creativity is held yearly in Cannes, France, to discuss industry issues and network. Its awards, which are called Lions, honor the best in advertising and creative communications.
Film & Broadcast
Canted Frame
Often described as a ‘Dutch Angle’ or ‘Dutching’. This is a device or process whereby the camera is angled so that the horizontal frame line is not parallel to the horizon. (Production)
Film & Broadcast
Capacitance
An electrical component’s ability to store electrical charges. (Post Production)
Development Operations (DevOps)
Capacity Test
A test that is used to determine the maximum number of users a computer, server, or application can support just before failing.
Social Media Marketing
Caption
The short blurb or a story that is used to describe a photo or a gif on social media is called a caption. Enrich captions with hashtags, mentions, and emojis for higher engagement.