Author: WAV
General Advertising
Branded Content
Branded content can be articles, videos, podcasts or other media produced or funded by brands and often presented alongside or integrated into editorial content. Branded content is distinct from editorial content and from traditional advertising, but it does blur the lines between the two. It does not necessarily include an overt sales pitch but nonetheless […]
Branding
Branding
Creating, selecting and blending attributes to differentiate a product, service or business in an attractive, meaningful and compelling way. It works to illustrate the brand using consistent themes that align with brand promises to build the preference and loyalty of the consumer.
Branding
Branding Agency
Branding agencies specialize in strategic brand building and management. Unlike advertising or marketing agencies, branding agencies focus on strategically positioning a brand in the competitive market and in the mind of the consumer rather than on tactically communicating brand services or offerings.
Film & Broadcast
Breakdown
The separation of a roll of camera original negative (or in some cases a workprint) into its individual takes or scenes. (Film Editing) Also a very common term which refers to a preproduction function where discrete elements of a script are isolated and noted. (PreProduction)
Website Development
Breakpoints
The points at which a website’s content and design will adjust to accommodate various screen sizes to provide the user with the best possible layout to view the content on any device. In responsive design (see term below), breakpoints are often defined by common device widths, such as smartphone, tablet, and desktops above 1024px.
Film & Broadcast
Breast Line
A guide line attached to anything being hauled up on a crane or by a pulley. (Grip/Lighting)
Web3
Bridge
a protocol allowing separate blockchains to interact with one another, enabling the transfer of data, tokens, and other information between systems.
Film & Broadcast
Broad
A rectangular open-faced light which is used for general fill or for cyc illumination. (Lighting)
Media Buying
Broadsheet
A full-size newspaper.
Film & Broadcast
Brute
A brute arc light, usually 225 amps DC powered.
Web3
Buidl
meaning “build,” a common intentional misspelling used in crypto circles in reference to the term HODL
Development Operations (DevOps)
Build Agent
A type of agent used in continuous integration that can be installed locally or remotely in relation to the continuous integration server. It sends and receives messages about handling software builds.
Development Operations (DevOps)
Build Artifact Repository
Centralized storage for all binaries used during build. Simplifies dependency management and build processes, helps maintain security and consistency across teams, helps make automated deployment practical and scalable.
Media Platforms & Technology
Bulk Editing
The ability to update multiple line items in one campaign or across multiple campaigns at once.
Film & Broadcast
Bulk Eraser
A device which magnetically aligns all of the iron oxide molecules on a magnetic tape or film, thus eliminating any ‘sound’ on them.
Web3
Bull Market
a period where market prices are rising.
Out of Home (OOH)
Bulletin
The largest standardized OOH format; typically measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages.
Web3
Bullish
similar to a bull market, this refers to holding an optimistic view that a market or asset will rise in price. If you are bullish on Bitcoin, you believe that its value will continue to rise over time.
eCommerce
Bundling (or product bundling)
The grouping of related products or services as a package or solution, often offered at a reduced price, to encourage conversion.
Web3
Burn
the process of removing tokens from a cryptocurrency’s circulating supply, usually done by sending them to an inaccessible wallet address. Other digital assets, such as NFTs, can also be burned via the same process.
Film & Broadcast
Burn-in Time Code
A videotape in which a “window” displaying the time code count on the tape is superimposed over part of lhe picture.