Rich media is similar to banner ads but with added interactivity that encourages more interaction from the user through added features, such as video, audio, or animation. Rich media ads can also expand to a larger size and contain added features within the ad, such as polling, send to a friend, downloads, and more.These ads may also include more detailed tracking information, such as time spent with ad, expansion rate, plays, pauses, and more, to better understand their performance. For more digital ad formats, see banner display ads, mobile ads, video ads, native ads, social ads, and connected TV (CTV).