SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Ad Tech 

Tag

A piece of code inserted within a webpage that triggers an http(s) request to an ad server, providing information such as the cookie, page URL, screen resolution, and browser information, and allows for an ad to load. Asynchronous tags load in the background, allowing the client’s page to load independent of the tag’s server calls, having minimal impact on lag times and end-user experience.