Website Development Glossary
This is our glossary of terms related to language used in Website Development tactics
Website Development
Page template
A unique page layout for page(s) of a website. On average, a website has 8-10 page templates. For example, the homepage and contact page of a website look different and contain different elements, therefore they are two different page templates.
Website Development
Paid Inclusion
paying a search engine a fee to include your website in their search results.
Website Development
PHP
PHP is an HTML-embedded scripting language used to form dynamic web pages, fast. A great choice for both front and back end developers to add to their arsenal (but especially the latter), it’s behind such web giants as WordPress and Facebook. PHP makes it quick and easy to expand web apps and run websites that […]
Website Development
Pixel (px)
Picture Element – the smallest unit of a point on a display device. Commonly used to measure the dimensions of a graphic image. For example: 800px by 600px.
Website Development
Plugin
Software apps that “plug in” to a Content Management System such as WordPress to allow you to add new features and extend the functionality.
Website Development
Propagation
DNS propagation is a term used to describe the time period required for changes to your domain name server’s settings to take effect. It may take as long as 48 hours for internet service provider nodes across the world to update their caches with your updated DNS information. If you are launching a new website […]
Website Development
Push-based & Pull-based
Push-based architecture is action-based while pull-based is component-based. Push-based models start with action and then push the data to the view layer. Pull-based architecture, on the other hand, starts with the view layer.
Website Development
Python
A new kid on the block compared to some other languages in this list, Python is extremely easy to learn and is a dynamic, all-purpose language. Although more popular as a back end language, it can do pretty much anything you want it to. Designed with the goal of being readable, simple, and most of […]
Website Development
Registrar
The company used to register your domain name. Some examples include GoDaddy or Network Solutions.
Website Development
Responsive design
A website that adjusts to the screen it is being viewed on, whether desktop, mobile or tablet. Media queries are used to find the resolution of the device the website is being displayed on, and then flexible images, fluid grids and the site menu are adjusted to fit the screen.
Website Development
ROI (Return On Investment)
an analysis used to evaluate the effectiveness of an investment. Compares profit to initial investment.
Website Development
Ruby
Scalable, simple and super fast, Ruby and Ruby on Rails is a dream team duo that offers a full stack language and framework to build full programs and web apps, fast. It’s a favourite among entrepreneurs and start ups, and has a wide selection of third-party ‘gems’ (add-ons) that can make it do pretty much […]
Website Development
Search Engine Optimization (SEO)
SEO concerns increasing your site’s likelihood of being served up to web browsers that query relevant keywords. SEO ranking can be improved by helping search engines understand the information on your website in order to rank higher in organic search results. This includes having title tags, meta descriptions and ALT tags for images on your […]
Website Development
SERP
Stands for Search Engine Results Pages. These are the pages served up to users when they query a search term in a search engine, such as Google.
Website Development
Site map
A document that shows a hierarchical blueprint of a website’s pages and content. This is usually one of the first steps in a website redesign, as it is important to know what content is needed on a website before design begins.
Website Development
Slider
A rotating banner of images that is sometimes placed on the homepage of a website. It is a “slide show” type format that can highlight different content and include images or video.
Website Development
SQL
For full stack and server side developers, SQL (Structured Query Language) is the cherry on the cake of your developing toolkit. A vital part of web development, SQL makes obtaining specific data from large, complex databases a breeze. SQL is in high demand among big companies like Microsoft, so this is a clever choice for […]
Website Development
SSL certificate
SSL (Secure Sockets Layer) is a standard security protocol necessary for establishing encrypted communication between a web browser and a website. When a site has an SSL certificate, HTTPS (Hyper Text Transfer Protocol Secure) appears in the URL and the site displays as “secure.” The details of the certificate can be viewed by clicking on […]
Website Development
Three-tier organization
Mostly used for client-server applications, the three-tier architecture separates applications into three logical and physical computing tiers. The three tiers are the application tier, presentation tier, and database tier.
Website Development
UI (User Interface)
a means to control the interaction between user and computer with a textual/graphical/auditory interface.
Website Development
User experience (UX)
The interaction a user has with an interface. From a planning perspective, the user experience is typically defined in wireframes, but every aspect of the web design and development process—from wireframing and copywriting to design and programming—affects the user experience.