eCommerce Glossary
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.
eCommerce
Open rate
The number of email subscribers who open the email you sent them.
eCommerce
Outsource
The use of third-party vendors to support business needs to reduce overhead costs.
eCommerce
Partial shipment
Partial shipment is when you send only part of an order to a customer and fulfill the order in multiple deliveries.
eCommerce
Path length
Google Analytics measures path length to summarize how long, in interactions, it takes visitors to your ecommerce site to become customers.
eCommerce
Pay-per-click (PPC) marketing
An advertising model in which the business pays only when someone clicks an ad and is directed to the retail website.
eCommerce
Payment Card Industry (PCI) compliance
PCI is a set of requirements to ensure you protect your customers’ credit card information when stored, processed, or transmitted.
eCommerce
Payment service provider
An ecommerce service that lets online stores accept and process multiple payment methods, such as credit cards, direct debits, bank transfers, and real-time online banking.
eCommerce
Point of Sale (POS)
the place at which goods are retailed – in store, ecommerce or the like
eCommerce
Point-of-sale (POS) system
POS is software that lets an online store accept transactions, manage inventory, add products, process payments, and send receipts digitally. For physical stores, this can also be a piece of machinery that has a register, till, and card reader.
eCommerce
Recurring payment
A transaction wherein a customer authorizes an online store to automatically charge a credit card for regular delivery of products or services.
eCommerce
Search engine optimization (SEO)
SEO is a strategy, process, and tactic to improve an online store’s website content to make it easier for search engine bots to index the site and to drive up its search ranking. More on ecommerce SEO here.
eCommerce
Shipping
Shipping is the transfer of a product from a seller’s warehouse to a customer’s delivery address.
eCommerce
Shopping cart
A virtual representation of a shopping cart that lists the items that a customer has identified for purchase on your website. Learn about recovering abandoned cart revenue here.
eCommerce
Stock keeping unit (SKU)
SKU is a unique alphanumeric identification code for each product or service in your business’s inventory.
eCommerce
Third-party payment processor
An external service that helps merchants accept and process online payments even without a merchant account, such as PayPal.
eCommerce
Time lag
Google Analytics measures time lag to summarize how long, in days, it takes your website visitors to become customers.
eCommerce
Transaction
A transaction is simply a record of the actions taken for each order.
eCommerce
Turnkey
Turnkey refers to software sold as complete and ready to operate. CM Commerce offers turnkey workflows so you can sign up, turn on automation, and start gaining more revenue from email in no time.
eCommerce
Upselling
Upselling is a technique to offer customers an opportunity to upgrade a purchase or to buy a more expensive version of a product to maximize the value of the purchase for the seller. Learn more about upselling to customers here.
eCommerce
Void
Voiding is a transaction that cancels a purchase that has not been completed.
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