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TV and Radio Media Buying Glossary

Media buying is the process of purchasing ad space and time on digital and offline platforms, such as websites, YouTube, radio, and TV. A media buyer is also responsible for negotiating with publishers for ad inventory, managing budgets, and optimizing ads to improve campaign performance.

TV and Radio Media Buying

Audience Turnover

A radio station’s cumulative audience compared to the average quarter hour audience. Turnover equals cume persons divided by the Average Quarter Hour Audience. Generally, it is the number of times new listeners replace an audience within a daypart.

TV and Radio Media Buying

Avails

Avails refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers.

TV and Radio Media Buying

Average Quarter-Hour Persons (AQH)

The average number of persons listening to a particular radio station for at least five continuous minutes for 15 minutes.

TV and Radio Media Buying

Average Quarter-Hour Rating

An approximation of Average Quarter-Hour Persons represented as a percentage of the measurement population.

TV and Radio Media Buying

Block Programming

A series of programs with a specific demographic appeal. Placing ads in this programming is perfect for advertising messages that all target the same audience.

TV and Radio Media Buying

Cable Activity Report

A report that Nielsen Media Research provides cable networks. It outlines information on average and cumulative household audience information by daypart.

TV and Radio Media Buying

Cost Per Point (CPP)

The price of reaching an Average Quarter-Hour Persons audience that is equal to roughly one percent of the people in a demographic group.

TV and Radio Media Buying

Cume

The number of individual persons who listen to a radio station during a daypart for at least five continuous minutes.

TV and Radio Media Buying

Daypart

Radio and television advertisements are divided up into time segments for scheduling purposes. These segments include primetime, daytime, late night, early morning, and total day.

TV and Radio Media Buying

End Rate

This is the actual rate that an advertiser pays for a set television commercial time after all of the negotiations and discounts.

TV and Radio Media Buying

Fixed Position

A broadcast or radio spot on a schedule to run at a precise time or to run within a specific program.

TV and Radio Media Buying

Pre-emption and Pre-emptible

This is a displacement practice replacing a scheduled broadcast or radio spot in favor of another spot, usually due to a higher price.

TV and Radio Media Buying

Run of Schedule or Run of Site (ROS)

In television or radio, ROS is scheduling to run across multiple dayparts and multiple days. Usually Monday-Friday, 6am-12Mid. In digital marketing, it refers to running on a website with no preference as to specific pages or times.

TV and Radio Media Buying

Spot Television

Spot television is all the commercial advertising time that is available for sale or purchase from a local TV station. These spots can be either local or national.

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